Why Slicing and Dicing Your Customer List Can Give

Directory of Free Articles
Submit and Receive Articles Free

Submit your Articles Free
Retrieve Free Artices for your WebSite

SUBMIT YOUR ARTICLE

chessbaron.co.uk | www.fine-jewellery-boxes.com | Private Equity

Can't find what you're looking for? Search:

12480 - Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever!

Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever!

by: Nick James

Have you ever received a sales letter or marketing piece that didn't speak to you at all?
What about receiving a communication that addressed you as 'madam', when in fact you are a chap? (... and vice versa)
One of the biggest secrets of getting a better response and a higher ROI (Return On Investment) for your marketing messages is to ensure you 'BEST FIT' the communication to the differing segments within your list.
Say if you've 500 people in your customer list, 25% of them happen to be women, would you necessarily send out the SAME marketing piece to EVERYONE on the list?
Most marketers of products and services... DO EXACTLY THAT! ... BIG MISTAKE...
Breaking a list into its various segments, sub-segments, splinter groups, and carefully targeting the message to each of those groups will ensure that everyone is spoken to... specifically and... personally.
Let's say that 35% of your list is politically aware and have an affiliation to one or other of the particular parties.
Having a 'dig' at the opposition party in the mailing, website, promotion, etc, will more likely keep your people locked in and attentive to what you have to say, than if you didn't include that piece of vital information.
Of course, be sure NOT to send the same mailing piece to everyone on your list!
What are the other important characteristics of a customer group, that could then be split from the whole and separate marketing messages sent to perfectly matched to their desires?
How about breaking the list into:

Gender
Income of Customer
Geography (Country, Postcode etc.)
Amount a Customer Spends (top buyers, inner circle etc.)
Age
Ethnicity
Most Burning Concerns and Fears

The vital question to take from this article is to ask yourself... 'How Best Can I Divide Up My Own Customers So I Can Communicate To Those Specific Groups With More Targeted Messages'.
Happy Slicing and Dicing.
Copyright 2005 Nick James

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and sevices. Subscribe to his Free Tip Of The Week at: www.Nick-James.com New Product: www.FlashAudioWizard.com.

This article was posted on March 03, 2005

Free Articles Content is King - Get better SEO and search engine traffic by articles from TooBoring Inc.

Now on

{"source":"ebay","page":0,"items_per_page":20,"page_type":"index","keywords":"Why Slicing and Dicing Your Customer List Can Give"}


	Other Sites \| Visitor Stats \| Contact “Baron Turner (also known as Barry) is a participant in the Amazon Europe S.à r.l. Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk, Javari.co.uk.”