Ten Tips for Getting More Sales From Your Website

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13671 - Ten Tips for Getting More Sales From Your Website

Ten Tips for Getting More Sales From Your Website

by: Michael Southon

(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: 'turn', 'make', 'triple', 'grab', 'create', 'build', 'convert', 'start', 'change', 'drive', 'organize', 'promote', 'develop', 'learn', 'compel', 'fill', 'attract', 'get', 'earn', 'take', 'discover', 'produce', 'find', 'generate', 'acquire'. 'inspire', 'send', 'blast'.
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: 'increase your sales', 'take advantage of this offer', 'try it risk-free for 30 days', 'get the following 5 bonuses', 'the competitive edge you need', 'this risk-free offer'.
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: 'Act now - don't let this opportunity pass by'
(c) 2002 by Michael Southon

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com

This article was posted on July 31, 2002

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