Finding 'Riches in Niches' by Streamlining Your We

Directory of Free Articles
Submit and Receive Articles Free

Submit your Articles Free
Retrieve Free Artices for your WebSite

SUBMIT YOUR ARTICLE

chessbaron.co.uk | www.fine-jewellery-boxes.com | Private Equity

Can't find what you're looking for? Search:

10066 - Finding 'Riches in Niches' by Streamlining Your Web Content

Finding 'Riches in Niches' by Streamlining Your Web Content

by: Jennifer Ryan

When marketing online it?s crucial to remember the old business adage, ?There are riches in niches.? Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Your business must have an edge?online and off. An effective web site should state it?s purpose immediately. Here?s why:

Web Usability, Your web visitors are zooming by at the same rate as drivers viewing a billboard at 70 mph. This is no Sunday stroll. Your visitors want facts, not whimsy. They want to know if they?ve found what they?re looking for. Give them what they want and tell them what your company is all about--quickly.
Search Engine Optimization. Your web site will not show up in search results unless your it has the words people use for searching. People look online specifically for what they want. Get into their heads. What keywords and phrases do people type in the search boxes when looking for businesses like yours? Use those words in your web content.
It?s Good Business. Every day breeds its own crop of great online business ideas, but that doesn?t mean we have to do them all. Trying to do too much could keep you from capitalizing on the economies of scale a focused business enjoys. Plus, a narrower focus helps keep your sanity.

Developing your web site should be an exercise in niche marketing. Every page should be specific, addressing one thing (if possible). Too many doodads vying for attention confuses visitors and waters-down the impact of your message. One idea communicated clearly and with personality will cause people to respond and register, download, call or buy. Best wishes finding the riches in your own niches.

About The Author

Jennifer Ryan of The Marketing Shop is a web promotions and sales expert. Having earned numerous awards, recognition and financial success in sales, Jennifer now sells online for businesses worldwide. Using a variety of tools--web design, copywriting, SEO, pay-per-click and web site conversion enhancement--she creates Websites that Produce. Visit http://www.the-marketing-shop.com today to sign up for her monthly newsletter (generous with free tips and advice!). Email her at Jennifer.Ryan@The-Marketing-Shop.com.

This article was posted on March 21, 2005

Free Articles Content is King - Get better SEO and search engine traffic by articles from TooBoring Inc.

Now on

{"source":"ebay","page":0,"items_per_page":20,"page_type":"index","keywords":"Finding 'Riches in Niches' by Streamlining Your We"}


	Other Sites \| Visitor Stats \| Contact “Baron Turner (also known as Barry) is a participant in the Amazon Europe S.à r.l. Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk, Javari.co.uk.”