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13388 - Email Marketing Tips

Email Marketing Tips

by: David Chew

I am going to talk about how to improve your emails open rate. Everyday, count how many emails you receive and did you open all of them? I guess your answer is 'NO'. We are all become more selective, we choose what we want to read based on the sender and the email title.
So, your challenge is to get your email recipient to open your email. Your job does not stops there by sending your email to your recipient inbox. If your emails do not get opened, all your efforts in preparing and sending the emails become wasted.
Here are some tips where you can apply immediately to improve the likelihood that your emails will be opened by your recipients.
(1) Make your title compelling
The email title is the most important part of your email because it determines whether your emails get opened or not. So, put some efforts to come up a good title. The title is your headlines.
(2) Your 'From' line must be recognizable with either:

your name
your web site name
your ezine name

Do not use email address that carries no identity. I normally delete all these no identify emails. For example, 675no@yahoo.com, fhfhfhfh@yahoo.com or cutegirl@hotmail.com
(3) If possible, use personalization
Use your recipient name in the headline. This creates attention and provoke relationship between you and your recipients. For example:
David, your weekly marketing thoughts and tips newsletter.
Kevin, discover how we can help you to build a residue income at home
(4) Do not write a hype subject line
I made a lot of mistakes in the beginning of my Internet carrier even though it is true and not hype. This is true when the claims are too far from facts. Ask yourself, do you open emails with following headings:
Earn $5000 in one month, Risk Free
You can become millionaire by following our system
Earn up to $80000 without selling
Without further thinking, I just press the 'Delete' key.
(5) Make your first paragraph attractive
Once your recipients open your email, the next thing they will see is your first paragraph. Make it compelling, motivating and make them want to continue reading.
These are strategies you may use immediately to increase the response rate.

About The Author

David Chew is a professional marketer and He is the editor of Quick-Retirement Newsletter. Valuable weekly featured articles and tips that you can practice to properly manage your life style, to get you out of debt faster and help you create a long lasting passive income. Our Ultimate objective is to help you Retire Quickly. Subscribe at http://www.quick-retirement.com

This article was posted on March 02, 2004

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